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| Details |
Case Code: CLBS006
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| Case Length: 3 pages |
| Period: -- |
| Pub Date: 2004 |
| Teaching Note: Not Available |
| Subject :Business Strategy |
| Price:Rs.50 |
| Organization :-- |
| Industry :Global networking |
| Countries : -- |
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Recruiting the Cisco Way* |
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| The caselet examines the changes brought about by global networking major, Cisco, in its recruitment policies in the mid-1990s. It details the various tools adopted by the company to attract the best talent and examines how the company benefited from them. |
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Issues: |
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- The importance of human resources in the information technology industry and the issues involved in recruiting and retaining them.
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- The need for updating the recruitment policies of an organization in tune with changes in the business environment.
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| Introduction |
Cisco sources revealed that the company had a policy of attracting the ‘top 10-15%’ people in the networking industry. It believed that if it could get the best people in the industry and retain them, it would remain the industry leader.
According to Cisco’s vision statement, “Attracting, growing and retaining great talent is critical to sustaining Cisco’s competitive advantage.” Thus, effective recruitment was used as a powerful strategic weapon by the company. The company began to use revolutionary techniques like the ‘build-the-buzz’ strategy, which was centered on the primary market for its products, i.e. the Internet......
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| Questions for Discussion: |
1. ‘The changing dynamics of the global infotech industry necessitated Cisco’s decision to change its recruitment process.’ Comment on the above statement highlighting the company’s decision to adopt innovative recruitment methods.
2. The ‘Friends,’ ‘Amazing People’ and ‘Profiler’ initiatives were designed to integrate the Internet effectively with Cisco’s recruitment philosophy to attract the best talent in the industry. Analyze the various recruitment strategies adopted by Cisco. |
Keywords |
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Cisco,build-the-buzz,strategic weapon
* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US
$16) per copy.
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